About Lisa

Lisa Ray Hobro is a graphic designer with over 25 years of experience devising creative solutions for the wine industry and luxury brand category. Specializing in the fields of package design, brand identity and print collateral, her wide variety of clients range from small businesses and individuals, to wineries and companies at the boutique and corporate level. Prior to starting Lisa Hobro Design in 2000, Lisa began her career at design agencies in the Bay Area and the Napa Valley. Lisa received her Bachelor of Fine Arts in Graphic Design from the California College of the Arts. When she’s not using her creative energy for various artistic endeavors, Lisa enjoys time with her family & friends, listening to music, and going for hikes in the hills of her hometown in Sonoma County.

Testimonials

  • “Lisa has been at the heart of our design efforts from the beginning. Her artistry combined with her ability to listen deeply, has seen her translate our values and story into beautiful, impactful pieces, from labels to branded products, to marketing materials as we evolve over time. She is creative, innovative, responsive, and collaborative, all while guiding us to think in new ways to continually refine our visual presence. Lisa’s work is impeccable and working with her is a joy. ”

    Jenifer Freebairn
    Vice President of Marketing & Sales
    Lasseter Family Winery

  • “Working with Lisa is such a comfortable experience. It is her confidence and solid understanding of the wine category that makes her projects a pleasure. Lisa also has beautiful design aesthetic, which can be seen in many of her packaging solutions. It is this combination of confidence and luxury design that transcends into trust. And most important, I always find Lisa to be a great listener and takes the time to ask the right question and genuinely cares about solving the problem.”

    Andrew Rice
    CSW/Creative Director
    Trinchero Family Estates

  • “In the years I’ve known Lisa, she’s consistently brought both professionalism and inspiration to her work. She listens deeply to understand the project at hand, then devises visual solutions that are at once creative and practical…all while deftly navigating the moving parts of the wine biz–from budgets to compliance to press checks–to deliver projects on schedule.”

    Tom Hinde
    President & Director of Winemaking
    Prestige Wine Company

  • “I have been working with Lisa since I got into the wine industry 20 years ago. She has done superb design work for all of our brands and it has been a pleasure to work with her.”

    Cliff Lede
    Proprietor
    Cliff Lede Vineyards/ Lede Family Wines

  • “Working with Lisa Hobro of Lisa Hobro Design has been a dream! Her designs are beautiful, and she consistently hits the mark with the look, feel, and connection to our branding. She is highly skilled and creative – and her process is easy and seamless. She listens to our needs and then easily translates them to a few different professional options for review, ultimately delivering a result far exceeding our expectations. I’m not sure where we would be without her; thank you!”

    Tracy McArdle
    General Manager
    HANDWRITTEN | JESSUP CELLARS | HUMANITAS

  • “I sought out Lisa for my rebrand because of her reputation. It's incredible how Lisa exquisitely translated my ideas and brand message into the final product.”

    Midori Verity
    CEO
    Fuel to Fire